01 / Existing · expanded
Vibe grid ↗Start with a mood. Combine one of five vibe filters with color filters.
/
Connects to: Room detail · Color pages
The Vibe Lab / architecture
One tile. Many ways in.
Mood, color, and finish are separate ways to explore the same inventory. Every path converges on a real tile page.
The connected journey
02 / New · broad discovery
Color pages ↗All reds across finishes. A broad doorway into tiles, specific collections, and related rooms.
/colors/red
Connects to: Finish collections · Tile detail · Rooms
03 / Reworked · focused discovery
Finish collections ↗Color + surface character: shiny crimson, textured beige stone, matte terracotta.
/collections/shiny-crimson
Connects to: Tile detail · Broader color · Rooms
04 / Existing · connected
Room detail ↗A complete mood with complementary material groups. Each tile has its own crawlable detail link.
/rooms/crimson-noir-bathroom
Connects to: Tile detail · Saved tiles
05 / New · shared destination
Tile detail ↗One real product: shade, finish, texture, retailer, saved state, and a starting point for a room.
/tiles/[tile]
Connects to: More like this · Collection · Color · Profile · Create room
06 / New · close matches
More like this ↗Match shade and surface family first; rank matching textures next. The starting tile is excluded.
/tiles/[tile]/similar
Connects to: Another tile · Broader color if no close match
07 / New · browser-local saves
Saved profile ↗Tiles persist across visits on this browser. Private room palettes are tied to a preview cookie.
/profile
Connects to: Saved tile · Private room draft
08 / New · private draft
Generated room palette ↗Build around a starting tile. Pair it with complementary neutral finishes and save a private material board.
/my-rooms/[id]
Connects to: Tile detail · Profile → editorial publishing later
What Google should see.
- 1. Stable landing pages for useful topics.
Index colors, curated finish collections, reviewed tile pages, and public room pages. Give each a useful description and links to its children. An XML sitemap lists these public destinations.
- 2. Avoid indexing every possible filter combination.
Interactive vibe filters stay on the grid. Similar-tile result pages and pagination are noindex; editorial collections are the stable search landing pages. Canonical links identify each page’s preferred address.
- 3. Review catalog tags before opening the floodgates.
The larger supplier catalog powers browsing. Only the existing curated tile set is included in the tile sitemap; other tile pages stay noindex until shade, finish, and content are reviewed.
- 4. Keep private creation private.
Profiles, generated drafts, and this planning map stay out of search. Promote a draft only after editorial review, adding an original room image, useful design rationale, and verified products.
Next, before a public launch.
Connect account sign-in and hosted draft storage. Add rendered room generation, a review-and-publish workflow, verified product specifications, breadcrumbs, and eligible product structured data. The current generator creates a material board, not a new room image. The custom domain also needs a working deployment before sitemap submission.
Sources: Google’s ecommerce navigation guidance · Filter crawling guidance · Sitemap guidance